Want a FREE Nest Thermostat?

By: Jordan Hobfoll, Co-Founder and CEO, Energy Simply LLC

Guess what… ?  We are launching an Energy Simply referral program!  If you refer enough new customers, we will give you a Nest Thermostat!

If you’re already an Energy Simply customer, get your referral link here: https://www.energysimp.ly/users/refer-a-friend

If you’re not yet an Energy Simply customer, follow the steps at the bottom to get your personal referral link.

The Nest is only one of many energy-saving rewards you can earn by referring family and friends.  We are also giving away:

  • A Philips LED bulb (after 1 referral)
  • A Kill-a-Watt Usage Monitor (after 3 referrals)
  • A WeMo Insight Switch (after 7 referrals)
  • A WeMo LED Starter Set (After 12 referrals)
  • A Nest Learning Thermostat (after 25 referrals)

You’ll help your family and friends get the best rate on their electricity and help reduce your own electricity usage.

And best of all, the rewards are cumulative.  If you refer 25 new customers, you get ALL of the above!

A referral is counted towards this promotion 90-days after a newly referred customer completes their sign-up.

Get your personalized referral link by following the steps below.

THANK YOU for helping to share Energy Simply with your friends and family.

Jordan Hobfoll is the Co-Founder and CEO of Energy Simply. He previously worked at McKinsey & Company, where he was a consultant for some of the largest electric utilities in the United States. Jordan also holds an MBA from the University of Texas at Austin and a B.S. in Finance with High Honors from the University of Illinois.

P.S.  Get a FREE LED bulb after referring just ONE new Energy Simply customer

Step-by-Step instructions for getting your personal referral link:

1. Point your browser to https://www.energysimp.ly/ , enter your zip code, and click “(Start Saving)”

2a. If you live in an area that doesn’t have consumer electricity choice (ex: WA state; Austin, TX ):

  • Enter your email and click “(Be The First To Know)”
  • Skip to step 3

2b. If you live in a state that has electricity choice but is not yet served by Energy Simply (ex: MA, NY):

  • Enter your info and click “(Sign-up)”
  • Skip to step 3

2c. If you live in a state that has electricity choice and is served by Energy Simply (ex: IL, TX):

  • Enter your info and click “(Sign-up For Free 30-Day Trial)”

3. Copy your personalized referral code from the right column of the page and share it with your friends via email, Facebook, Twitter, LinkedIn, etc. Or share instantly on Facebook or twitter by clicking the icons.

4. Check back at: https://www.energysimp.ly/users/refer-a-friend to see how your referrals are doing

FAQ: What is Municipal Aggregation and How Could I Save Money With (or Without) It

By: Rob Dolin, Co-Founder and CTO, Energy Simply LLC


About thirty years ago, everyone had just one electricity provider.  It was either a publicly owned utility like Seattle City Light or a Privately-owned but very regulated utility that was allowed to earn a guaranteed rate of return in exchange for providing power to all the customers in a given service area regardless of how much it cost to serve them.

With privatization , some electricity providers went from public ownership to private ownership and/or private electricity providers were formed.  Puget Sound Energy (PSE) is an example of a private electricity provider.

With deregulation, multiple electricity providers were allowed to service customers.  Often, these other companies provide electricity over the same wires owned by the “incumbent” electricity provider.  For example, in Chicago, IL, the incumbent, ComEd, makes its wires available to many companies (27 in Dec. 2014) and literally DOZENS of retail electricity offers are available to customers (70 in Dec. 2014.)  For example, the Ambit Energy company has three offers for northeastern Illinois residents.  You can see a list of all seventy offers for northeastern Illinois residents at: http://www.pluginillinois.org/offers.aspx?said=1.


When you’re negotiating, if you buy more, you often get a lower price.  This holds for electricity.  Cities, counties, and groups of cities and counties, get together to negotiate on behalf of their residents.  When a municipality negotiates an electricity deal on behalf of its citizens, this is called municipal aggregation.


Municipal Aggregation is usually a better deal than the incumbent electricity provider and than many of the dozens of other offers; but there may be some exceptions:

  • LOCKED-IN PRICE: A municipal aggregation deal with a fixed price may be a good deal at the beginning, but if the cost of electricity goes down, it may not be as good.
  • FIXED MINIMUM COST: some municipal aggregation deals have a fixed minimum cost so apartments or homes that are frugal with their electricity use may not be getting a better deal.
  • NOT RENEWABLE / GREEN: A municipal aggregation agreement may get a relatively low price, but it might not be choosing energy sources that align with your values.  In some municipalities if you want renewable energy, you need to opt-out of the municipal aggregation agreement.


Energy Simply isn’t just another website for browsing the myriad of electricity providers (though we do enable our customers to compare power plans for Illinois and Texas.)  Energy Simply analyzes YOUR electricity usage and preferences (cheapest or cheapest renewable) to build a personalized electricity profile and then monitors the ever-changing market to help you find the best plan for you (and switch to it if you choose our Gold plan.)

Our system takes into account your location and any municipal aggregation offers available to you; and helps you find the best electricity provider.  You can sign-up today for a FREE 30-day trial at: http://www.EnergySimp.ly/


P.S. If you have more questions about Municipal Aggregation, the Plug-in Illinois website from the Illinois Commerce Commission has more info at: http://www.pluginillinois.org/MunicipalAggregation.aspx

Rob Dolin is the Co-Founder and CTO of Energy Simply. He has over a dozen years experience in the technology industry including work in the Office, MSN, and Windows divisions of Microsoft Corp. and technical partnerships with Facebook, Twitter, LinkedIn, and Sina Weibo. Rob holds a B.S. in Engineering with Honors from the University of Illinois and a Graduate Certificate in User-Centered Design from the University of Washington..

FAQ: The Difference Between Fixed And Variable Power Rates

By: Jordan Hobfoll, Co-Founder and CEO, Energy Simply LLC

When shopping for plans you will likely come across two different types. The first is a fixed or fixed-term plan. The other is a Variable or month-to-month plan. So what is the difference between the two?


Fixed term plans allow you to lock in a fixed price for your power over the plans term which might range from 3 to 24 months. This kind of plan gives you security over the term that your price per kWh will not change though your monthly bill will fluctuate based on your actual usage.

The main thing you have to worry about with these plans, besides choosing the lowest price, is making sure you don’t get caught sleeping at the end of the plan term. If you do you may end up in an expensive month-to-month plan.


Variable plans on the other hand only give you the price per kWh that was advertised to you for one month guaranteed. Thereafter, the price will fluctuate based on the “market.” So in month two the price could be theoretically lower or higher. With this plan you lack certainty. If there is a natural gas shortage due to a severe winter you could be hit with a much higher rate. Some people have seen their rates increase by as much as 4x. The truth is most companies have a very opaque process for setting the variable rates and just like in used car sales they have an information advantage on you that they can leverage to overcharge you. I’m sure that some companies have honest methodologies for determining variable rates but the truth is that it is extremely hard to tell if that’s the case.


Due to the information disparity between you and the power companies, opacity of the variable rate market, and the certainty that comes from fixed rates we strongly recommend that you always choose a fixed rate for your power. You will never be surprised and you will be able to do fair comparisons between companies.

Remember to watch out for the expiration of your fixed plans, however. If you aren’t paying attention, you will get thrown onto a variable, month-to-month plan when you plan expires. SO make sure you are at the ready to sign yourself up for a new fixed rate plan when your is about to expire.

For those of you who don’t want the hassle of tracking your plans and want to avoid getting stuck on month-to-month plans because your life is too busy to remember to switch, Energy Simply’s Gold Plan is perfect for you. We will sign you up for the best plan, track your expiration and switch you automatically. Click Here to Learn More.

Jordan Hobfoll is the Co-Founder and CEO of Energy Simply. He previously worked at McKinsey & Company, where he was a consultant for some of the largest electric utilities in the United States. Jordan also holds an MBA from the University of Texas at Austin and a B.S. in Finance with High Honors from the University of Illinois.

Illinois Electricity Prices on the Rise

Recent news reports have cast a light on impending increases that will start to show up on your electricity bills. The reports outline obscure policies and conditions that could lead to increases as high as 20%! The time has never been better to shop around for a better electricity supplier, or let Energy Simply do the work for you – you’ll save money as energy prices increase and you won’t have to worry about getting hit with hidden fees or switching penalties.

Crains recently reported on a somewhat obscure court ruling that could have major impacts on your energy bills. They’ve also provided coverage on power company rate hikes that will lead to residential customers’ rates jumping significantly! The Chicago Tribune had a similar article outlining the rate hikes for Chicago-area customers.

Finally, there are many consumers whose municipal aggregation electric plans are set to expire and increase in the near future. The Village of Norridge is planning to switch back to Comed since they haven’t been able to negotiate a lower group price. Arlington Heights has paid major fees to an energy consultant, but their rates still aren’t the cheapest available. In fact, cities and towns all over Illinois are seeing their negotiated rates on the rise. Even if your city or town has negotiated good electricity rates for you, Energy Simply can save you money and find you 100% renewable plans, and there is no penalty for opting out of your municipal plan.

So, to recap: The bad news is that your electricity prices are going up. But, the good news is that when you sign up with Energy Simply, we will shop around to keep you locked into the cheapest or cheapest 100% renewable electricity plan. You can rest assured you’ll get the best deal for your money.

As rates start to rise, Energy Simply is prepared to take the hassle out of getting the best deals on cheap and renewable electricity.

Sign up at www.EnergySimp.ly today.

Gideon Blustein is a Co-Founder and Advisor of Energy Simply. He previously worked in the United States Congress as a Chief of Staff and for the Illinois Chamber of Commerce. Gideon is pursing an MPA from Northwestern University and holds a B.A. from the University of Illinois.

Happy Birthday to Me!

Well friends, it’s here. I’m now officially in my mid-thirties…and I could not be happier with the dual gifts of a wonderful family and a great job.

Sometimes those two gifts may seem at odds; I’m always wanting more quality time with my toddler, but I’m also totally devoted to spreading the gospel of clean energy savings. When I begin to feel frustrated at the push and pull of personal life vs. professional however, I try to remind myself what motivated me to start Energy Simply in the first place.

  1. Helping Friends and Family Save Money: Few people have the time or expertise to navigate the free market of retail energy. We have saved friends, family (and customers) thousands in just a few short months.
  2. Green Energy Promotion: There are many excellent wind and solar retail energy providers that are 100% renewable and cost little to nothing more than carbon intensive energy sources. We’ve helped people select and lock into the right renewable plans as well as avoid hidden fees or charges sometimes associated with those plans when you lose your introductory rate.

So on those days when I’m working early, late and in between I’m reminded that it is for more than just a paycheck – it is to help empower the little guy and make the world cleaner and greener. These are the benefits that my toddler and her kids and grandkids will inherit one day – a more sustainable planet! So my two greatest birthday gifts (family and work) are actually very complimentary.

Listen: If you agree that people need more control over their energy savings and ability to buy energy from renewable suppliers I have a Birthday RequestBecome an Energy Simply Customer. It won’t even take any time away from your family. In fact, it will give you more time with your family and the peace of mind that goes along with knowing you’re saving money and making the world a better place.

Sign up at www.EnergySimp.ly today!



p.s. All I want for my Birthday is for you to become an Energy Simply Customer.