Herschel is an accountant who decided to research to find his best energy plan. After researching, he decided to become an Energy Simply customer.  Here are some of his reasons:

• Time – It took multiple hours to research offers, read the fine print, and build a simple model.  Doing this every time his contract comes-up (3 to 6 mos) is not the best use of Herschel’s time; but Energy Simply does this for him.
• Expertise – While Herschel may be able to amortize a fixed cost like a professional, he’s not an expert in the electricity industry.  Energy Simply understands the tricks companies play to make their prices seem better than they actually are and has a sophisticated proprietary model for finding the best plan for each household’s electricity usage.
• Monitoring – Energy Simply monitors the electricity market frequently and looks for price changes.  Herschel doesn’t check as often and may be missing-out on opportunities to switch providers if a better deal becomes available.