Texans Energy creates a new low in market manipulation

Texans Energy, a new power company, has come onto the scene with a seemingly appealing offering that shows up on the first page of Power To Choose offerings.  With Texans Energy, if you use over 999 kWh you get a $65 bill credit.  Seems great right?  There is one big catch though, you don’t get the credit if you use more than 1200 kWh.  You might be scratching your head right now thinking, “what are the chances I’ll be within a 200 kWh range of usage?”  Seems unhelpful right…

Why would they do this?  One reason, to manipulate their ranking on Power To Choose.  As I’ve written about before, Power To Choose ranks plans based on their average kWh cost for 1000 kWh of usage.  That means that even though it’s unlikely that a customer will hit Texans Energy’s narrow range, it’s 100% likely that they will succeed in artificially inflating their ranking on Power To Choose.

What’s next, a $100 credit if you hit exactly 1000 kWh?  That way a company can be assured to be at the top of the rankings while still screwing over it’s customers. Hey Power to Choose! It’s time to change the “rules” so they work for customers and not market manipulators.MiLkAzLgT

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