Energy Simply’s Algorithm: Technology and Consumer Focus Save You Money

Question: What do you get when you put a McKinsey and Co. Management Consultant together with a Microsoft Engineer with a statistics background? 

Answer: Energy Simply’s proprietary algorithm that helps select the BEST energy plan FOR YOU.

We look at ALL energy plans available to you, not just ones that pay us a “kick-back.” In fact we don’t take kick-backs or any incentives from energy companies. We’re only paid by you, so we’re always in your corner.

We understand MARKET TIMING and look at short-term and long-term plans and optimize for your lowest cost. That way you don’t get stuck in a long-term plan if rates are dropping and don’t get a short-term plan if rates are rising.

We FREQUENTLY ANALYZE the market looking for the best plans. If a plan is available that could save you money, we calculate and, with your permission, automatically switch you.

We MONITOR CONTRACT EXPIRATION dates so you don’t get stuck paying huge rates when your contract switches from fixed price to variable.

We customize the plan FOR YOU. A plan that might be great for you in July when you need air conditioning may not be the best plan for you in the spring when the temperature is moderate. We look at your past energy use to help choose a plan that’s right for you now and right for you in the future.

Texans Energy creates a new low in market manipulation

Texans Energy, a new power company, has come onto the scene with a seemingly appealing offering that shows up on the first page of Power To Choose offerings.  With Texans Energy, if you use over 999 kWh you get a $65 bill credit.  Seems great right?  There is one big catch though, you don’t get the credit if you use more than 1200 kWh.  You might be scratching your head right now thinking, “what are the chances I’ll be within a 200 kWh range of usage?”  Seems unhelpful right…

Why would they do this?  One reason, to manipulate their ranking on Power To Choose.  As I’ve written about before, Power To Choose ranks plans based on their average kWh cost for 1000 kWh of usage.  That means that even though it’s unlikely that a customer will hit Texans Energy’s narrow range, it’s 100% likely that they will succeed in artificially inflating their ranking on Power To Choose.

What’s next, a $100 credit if you hit exactly 1000 kWh?  That way a company can be assured to be at the top of the rankings while still screwing over it’s customers. Hey Power to Choose! It’s time to change the “rules” so they work for customers and not market manipulators.MiLkAzLgT

Illinois Residents: As municipal rate plans expire, rates may go up

If you buy electricity in Illinois there is a good chance you’ve saved a little money due to municipal aggregation. A few years ago when Illinois opened up its retail electricity market the law allowed for companies to negotiate deals with local municipal governments (villages, cities, counties, townships) which typically resulted in cheaper electricity for residents. Okay, hopefully I haven’t already lost you…this is important!tearing contract

Most of those rates were pretty good – unless you’re in Aurora, IL – your rates are very high and you should call us immediately! But, many of those agreements are set to expire in coming months. One very big example is the City of Chicago who’s municipal aggregation agreement expires in May of 2015. However, there are many other agreements that are set to expire soon.

What that means is there will be uncertainty in the market and potential rate increases. Here are a couple of tips to protect yourself from rate increases:

  • Check here to see if your municipal aggregation plan is set to expire soon.
  • If it is, check with your town about the new rates.
  • Keep a close eye on your electricity bill.

With preparation and research you can benefit from the market uncertainty by getting lower rates from competitors. If you don’t have the time to research and manage the switching – we can do it for you.

Many people (Chicago included) will automatically switch to being Comed customers. If you’d prefer cheaper or greener electricity than Comed offers, sign up with Energy Simply and we’ll keep you locked into the cheapest or cheapest green electricity available at all times.

Energy Simply’s new web tools help Texans save on electric company bills

“On average we can save Texans $50 every month, but we’ve saved some of our customers much more.” -Jordan Hobfoll, Energy Simply President and CEO

Energy Simply, an energy services company dedicated to helping Texas consumers choose the right electricity plan, debuted dynamic new tools for its web-based services. The enhancements include a Savings Calculator, Explainer Video and How it Works Page, as well as a streamlined sign-up process.

Choosing the right electricity plan is confusing and time-consuming. Retail electric companies make it even more difficult by offering teaser rates and expensive fees. Energy Simply takes the pain and frustration out of choosing the right plan by doing the work for their customers. Energy Simply employees use proprietary modeling to constantly sort through thousands of electricity plans, choosing the perfect plan for each of their customers – either the cheapest or cheapest 100% renewable based on customer preference.

“Our new explainer video and web tools make our services even easier to understand and access,” said Hobfoll. Consumers can go to http://www.EnergySimp.ly to view the minute and a half, animated video, use the savings calculator and sign up.

Texas Tribune: Companies charge you more when you use less…What’s up with that?

“Toni Harrelson tries to limit her electricity use, she says, because every dollar counts for fixed-income folks like her…The fruits of those efforts? A $9.95 surcharge on most of her electric bills. Dallas-based StarTex Power adds the fee whenever she uses fewer than 1,000 kilowatt-hours of electricity in a month.”

What's up with that

Read the whole article here.

There is a law being proposed that would ban this practice. The Texas Power Companies have the gall to be actively lobbying against this! If you’re getting burned by your electricity company we want to hear your story. Get in touch with us through our contact page. And, consider becoming a customer so you’ll know you’re getting the best deal on the market..and no longer have to say…

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