States like Texas and Illinois that have deregulated their electric markets are counting on informed consumers to find their own best prices. However, there are a couple of reasons why this doesn’t work.
A little more than a year ago, I was knocking on doors in a Houston neighborhood to survey homeowners about their electric purchasing experiences. One gentleman in particular stands out. He was retired, friendly and very willing to boast about the “best” price his contact had “hooked him up” with. Perhaps too quickly, I asked if he’d share his per kilowatt hour price with me. Hesitantly he let me know that he was paying .14 cents per kilowatt hour. THAT IS ALMOST DOUBLE WHAT HE SHOULD BE PAYING!
Unfortunately where the system breaks down is that consumers are busy and finding the right price is not a straightforward task. Purchasers often just have to rely on trust in what marketers are telling them and sadly those marketers are not always honest.
The less obvious part, which we have come to learn, is that the majority of our growth is due to customer referrals! Our customers love us so much they are encouraging their friends and family to sign up with us. We don’t want to be free-riders on that love, so as a way to say THANK YOU we are offering $10 for every signed up customer referred to us. There’s no limit either, we will pay $10, $50 or $500 – we will be happy to encourage people to spread the word about our company.
For example, many Wichita Falls residents may be paying 8, 9, 10 cents or more per kWh. That is way too much! Many residents might be in a variable rate plan whose rates could skyrocket depending on your energy use. Right now, we can get customers into plans that are between 5 and 7 cents per kWh. That means we can save an average customer $50 or more per month.
electricity. Perhaps you’ll even find that you can get 100% renewable electricity for 
Beyond Power To Choose Blog | Energy Simply 